Happy Friday All,

This week, Salesforce introduced new Einstein Platform Services and APIs, a welcome addition to their Einstein Platform released in 2016. Additionally, Snapchat announced it would add link sharing, which would allow users to share links within any snap or story. Also worth mentioning, the constantly evolving Whatsapp has released many new features already in 2017, read an in-depth article on the messaging giants' biggest changes in the past months.

Yours,
The Messaging Weekly team

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